The RIGHT to DISCRIMINATE

Discrimination is the very heart of freedom and the very essence of morality.

The only way we can use our minds and our souls as individuals trying to seek what is good and what is true is by discriminating.

BOTH take PRIVATE CONSCIENCE and COMPEL that CONSCIENCE to FOLLOW MAJORITY RULE (or political power).

MARKETS also allow people to be faithful to sincerely held religious beliefs without risk of OPPRESSION of OTHERS. 

This is the difference between “DISCRIMINATION,” which is MORALLY NEUTRAL if based upon sincere belief, and “BIGOTRY,” which is HATEFUL in its very purpose. 

BUSINESSES grounded in bigotry DO NOT LAST LONG. 

POLITICAL ACTIVISTS, on the other hand, often THRIVE with bigotry